| Environmental factors | Buyer's black box | Buyer's response | ||
|---|---|---|---|---|
| Marketing Stimuli | Environmental Stimuli | Buyer Characteristics | Decision Process | |
| Product Price Place Promotion |
Economic Technological Political Cultural Demographic Natural |
Attitudes Motivation Perceptions Personality Lifestyle Knowledge |
Problem recognition Information search Alternative evaluation Purchase decision Post-purchase behaviour |
Product choice Brand choice Dealer choice Purchase timing |
Sunday, 10 August 2014
consumer enironmental factors
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