CCRM is a style of customer relationship management that focuses on
customer preferences instead of customer leverage. This is a nascent
sub-discipline of traditional customer relationship management; to take
advantage of changes in communications technology.
Customer centric organizations help customers make better decisions and it also helps drive profitability. CCRM adds value by engaging customers in individual, interactive relationships.[11]
Customer-centricity differs from client-centricity in that the latter refers almost exclusively to business-to-business models rather than customer-facing firms.
Customer centric organizations help customers make better decisions and it also helps drive profitability. CCRM adds value by engaging customers in individual, interactive relationships.[11]
Customer-centricity differs from client-centricity in that the latter refers almost exclusively to business-to-business models rather than customer-facing firms.
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