Sunday, 10 August 2014

"Success of small to medium-sized enterprises rely heavily on - Knowing, Understanding and  Predicting what your customers want - and will want in the future - And CRM is the key."
The Era has changed.  Now, any business, small or big, is highly depended on its customers.    If you are a very small organization, you know what your customers need personally, because of the small number of customer you deal with every day. With the advent of internet, the ability to  explore the world as on market has changed the whole landscape of looking at the customers. you have to understand your customers better  and know them better on each transaction,  which will make you in the preference list of  customers.  
 
CRM should be more of a business philosophy than a technical solution to assist in dealing with customers, effectively and efficiently 
You may fall in to any kind of service industry, like,
  • Information technology
  • Hospitality industry
  • Finance enterprise
  • Consultancy 
 
CRM will be a highly efficient tool to manage your customer focused activities.  starting from pre-sales to the entire customer life cycle management. some of the major features of WINDS CRM for Service industry are : 
  • Lead / Enquiry Management
  • Opportunity management
  • Client management
  • Contact management
  • Task management
  • Team management
  • Product Management
  • Quotation management
  • Sales order management
  • Sales management
  • scheduler
  • Reports
  • Dashboard
  • Internal Messaging
  • Receipt management
  • Support case management
  • Contract management
  • Advanced search
  • Client - 360 degree view
  • Notes
  • POP3 email integration
  • Workflow management
  • Business Alerts
  • Marketing Management
  • Campaign management
  • Search based marketing
  • Customer behavioral pattern tracking
  • Customer special events tracking


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