in 2003, a Gartner report estimated that more than $2 billion had been spent on software that was not being used. According to CSO Insights, less than 40 percent of 1,275 participating companies had end-user adoption rates above 90 percent.[15] Many corporations only use CRM systems on a partial or fragmented basis.[16][citation needed]
In a 2007 survey from the UK, four-fifths of senior executives reported
that their biggest challenge is getting their staff to use the systems
they had installed. 43 percent of respondents said they use less than
half the functionality of their existing system.[17][citation needed].
Recently, it is found in a study that market research regarding
consumers preference may increase the adoption of CRM among the
developing countries' consumers.[
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