CRM software

electing a CRM program means finding the software that best fits the company’s needs. CRM software comes with many features and tools, and despite the fact that many CRM products offer similar feature sets, there are some unique tools in each one, for example Microsoft Dynamics CRM. Programs can be divided into categories by several criteria:

• Features refer to how well the software integrates with other applications (ex. Outlook, Gmail, iCall etc.) and how accessible information is. It covers everything from calendar alerts and to-do lists to mobile access and synchronization capabilities.
• Contact information ranking outlines the program’s ability to store specific information for each contact. The business world is fast-paced, so managers need to be able to access customer’s information quickly.
• Sales and marketing tools are designed to help and maintain current clients and gain new ones. Most importantly this tool helps find campaigns with positive ROI and campaigns that are not yet performed.
• Ease of use is about the program's design. A well built CRM program will be easy to navigate quickly and will make the most important items clear and easy to find.
• Help and support indicates what support the CRM software manufacturer provides for their product